Grand Metropolitan Hotels
Brand portfolio

Luxury · European design and Mediterranean spirit

Martinez Hotels

The elegance of French art de vivre

Market position

Luxury

Positioning

European design and Mediterranean spirit

Operating model

Management

How this brand works with hotels in the collection.

Brand promise

The experience guests can expect.

Luxury hospitality shaped by European design and Mediterranean spirit, expressed through art, architecture and lifestyle.

European design

Mediterranean spirit

Sense of place

The operating model shows whether this brand works with hotels through Management or Affiliate. Arrangements and territories for individual hotels are confirmed opportunity by opportunity.

Related capability

Explore the capability behind this positioning.